Identity and brand development for one of Baltimore's iconic skyscrapers that has now been converted into lavish apartment homes.

A series of posters and brochures promoting Loyola University's graduate MBA program.

Role: Art Direction, Design
Agency: Planit
Copy: Scott Shulim

The Chesapeake Bay in Maryland is known for some of the best seafood in the world and True Chesapeake Oyster Co. is raising its finest oysters. Targeting the 20-30+ year old bar and restaurant crowd, the identity and packaging for their Skinny Dipper oysters is fun and irreverent while conveying the exhilaration of tasting these one-of-a-kind oysters. The oysters are packaged 100 to a box and make an instant statement upon delivery.

Role: Art Direction, Design
Agency: Planit
Copy: Trevor Villet

New Horizons is the world’s largest independent IT training company. To help New Horizons Computer Training Centers, and their franchisee partners, celebrate its 30th anniversary an integrated international marketing campaign was developed. The campaign leveraged their long history of growing up alongside—and in many cases, pre-dating—the computer technologies that have revolutionized the world. Among the components created were in-center posters and video.

Boys have very specific educational and developmental needs, and Baltimore's Gilman School has spent more than 100 years tailoring age-appropriate learning experiences to meet those needs. Through handwritten testimonials, this viewbook gives prospective families a glimpse into the distinguishing moments that make these boys not only excellent students but well-rounded individuals.

Role: Art Direction, Design
Agency: Planit
Copy: Scott Shulim
Photography: John Davis

In an effort to generate excitement and awareness, Towson University wanted an athletic identity that helped them stand out. The rebrand is a compelling identity that accurately reflects Towson’s proud tradition and pursuit of excellence. The project entailed the design of a new primary mark, a custom font, secondary team marks, a new mascot and enhancements to the school’s stadium.

In addition, when Towson renamed its stadium in honor of legendary Baltimore Colts quarterback Johnny Unitas a new logo was created along with an ad campaign announcing the dedication.