Scholarship Offer Letter

GameDay Invites

Alumni Instagram Stories

Weekly Customized Recruitment Mailers & Postcards

Player Wallpapers

Maryland Football Recruiting Campaign

With a new head coach taking the helm, the University of Maryland needed assistance in bolstering their presence not only on their social platforms but with their recruiting-oriented content as well. The goals were to boost engagement and interest in the program as well as to recruit the top local talent to UMD and keep them from choosing another school. The campaign started with a new slogan, Made For More, that captures the philosophy of the coaching staff and what they instill in their players: Don’t be defined by labels or metrics or rankings. Show that true champions work for every accolade they receive. Show that Maryland is the place for those who want to be greater and meet every challenge.

In order to bolster the new campaign some of the following assets were provided throughout the 2019 season:
· Made For More logo
· Scholarship offer letter
· Gameday invites for recruits
· Instagram Stories on prominent alumni
· Weekly customized mailers sent to recruits

And things are already looking up as UMD has already landed some top recruits and has one of the top-ranked incoming classes for 2021.

Work done at HZDG
2020 AAF D.C. Addy Silver Award