Washington Wizards 2020/21 Season Campaign

The Washington Wizards were ready for a change. They were ready for a fresh new look and a tagline that could be used to unite not just the fan base but the DMV (D.C.-Maryland-Virginia) community.

We felt that it was important to embrace D.C.’s role as the capital of our nation. We wanted to honor its history with strong visuals that tied back to the D.C. flag and proudly showcased the stars and stripes as well as create a sense of pride, community, and fandom around the DMV.

With a fresh, dimensional design and succinct but meaningful tagline we developed the campaign “Above All,” which allowed us to be flexible with messaging while elevating the team, fans, and DMV community.

Work done at HZDG
Copywriting: Courtney Bergman