Equip Expo Entrance
Equip Expo Elements
Equip Expo Graphics
Equip Expo Graphics
Equip Expo Tote
Equip Magazine

Equip Exposition Visual Identity

Equip Exposition, formerly known as GIE+EXPO, is the premier October event where contractors, landscapers, and hardscapers converge for four days of dynamic networking, product demonstrations, and entertainment. To mark its rebranding, we developed a vibrant visual identity that encapsulates the event's energetic and innovative spirit.

Visual Direction and Elements:

  • Lockup and Tagline: Crafted a modern, bold lockup accompanied by a compelling tagline that reflects the expo's forward-thinking ethos.

  • Color Palette: Introduced a fresh and dynamic color scheme to infuse vitality and appeal across all event materials.

  • Graphic System: Designed a versatile and cohesive graphic system adaptable to various applications, ensuring a consistent and engaging brand experience.

This comprehensive visual overhaul not only repositions Equip Exposition as a leader in the industry but also enhances attendee engagement through a unified and striking brand presence.

Role: Art Direction, Design
Agency: HZ (now notorious111)